Friday, March 27, 2009

LECTURE- Social Marketing, SRC-AUCA / INTRAC, Bishkek, Apr. 1

Distrib. by: Central-Eurasia-L - Announcement List for Central Eurasian Studies

LECTURE- Social Marketing, SRC-AUCA / INTRAC, Bishkek, Apr. 1

Posted by: Social Research Center - AUCA <>

Social Research Centre of the American University in Central Asia
( jointly with the International NGO Training and Research
Centre in Central Asia (INTRAC) ( presents LECTURE

"Social marketing - might it be the best remedy for the crisis? Contemporary
tendencies of social marketing in NGO activities: the experience of Russia"


Machnev Evgeniy Vladimirovich, general director of the "EVM" company,
director of the Saint Petersburg development center for non-profit


Temirova Tatyana,
PF Women's Organization "Alga" CSSC, Kant

Time: 16:00, April 1, 2009
Place: room 315, AUCA
Language: Russian
(Interpretation into English will be provided ONLY if requested in advance)

Short synopsis:

After a half year of the crisis, numerous polls show that people's feelings
of social solidarity are intensifying. This is how the "mythology of the
crisis" works. It is based on principles similar the behavior of animals at
a pond during a drought. Therefore, it is a prime time to change people's
behavior with courageous social-marketing campaigns. During his
presentation, Mr. Machnev will share with his vision of the opportunities
for social marketing, based on the Russian experience, while Ms. Temirova
will talk briefly about social marketing in Kyrgyzstan.


Mr. Machnev graduated from the Journalism Department of Saint-Petersburg
State University. He has participated in trainings on advanced technology
management in Germany, project evaluation in Sweden, and news management in
the USA. Mr. Machnev is the author of a series of trainings and business
games. Since 1996 he has conducted more than 300 trainings and business
games. Among his customers are the V. Potanina Charitable Fund, "Rusneft"
Ltd., Russian Saving Bank, "RUSAL," "Megaphone," international agencies, and
other large NGOs and business organizations from Russia, Germany, Sweden,
and Kazakhstan. He is also the author of a number of publications on mass
media, book entitled "Tendencies of the development of Social Programs," and
"Social-marketing companies in Russian."

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